What Are the Different Styles of Corporate Videography

In today’s digital age, video reigns supreme. It’s no surprise then that businesses across the United States are turning to corporate videography to engage audiences and promote their brands. But with so many styles to choose from, how do you decide which one best suits your needs? This comprehensive guide will delve into the diverse world of corporate videography, helping you find the perfect visual language to tell your company’s story and achieve your marketing goals.

Important Points

  1. Target Your Audience: Understanding your target audience’s demographics, interests, and pain points is crucial for choosing the most impactful corporate video style.
  2. Match Style to Message: The best video style aligns with your message; explainer videos simplify complex topics, while promotional videos use catchy music to generate excitement.
  3. High-Quality Production Matters: A strong script, high-quality visuals, and a clear call to action are essential for creating a corporate video that resonates with viewers.

Understanding Your Audience:

The first step is understanding your target audience. Who are you trying to reach with your corporate video? What are their demographics, interests, and pain points? Consider the regional variations and cultural nuances. Tailoring the style of your video to resonate with your audience will significantly impact its effectiveness. Consider hiring a professional corporate video production company for optimum results.

A Spectrum of Styles:

Now, let’s explore the captivating world of video styles for your corporate video production:

  • Company Profile Video: This is your company’s elevator pitch in video form. It typically showcases your mission, values, history, and what makes you unique. A professional and informative style with high-quality visuals and clear messaging is key.
  • Promotional Video: Designed to generate excitement and interest in your product or service, this style often uses dynamic visuals, catchy music, and a clear call to action. Think engaging product demos, customer testimonials, or behind-the-scenes glimpses. For instance, Dollar Shave Club’s early promotional videos are a great example of using humor and a fast-paced style to capture attention and promote their razor subscription service.
Promotional Video by Robertson Pro Media Northwest Arkansas

  • Explainer Video: A fantastic tool for simplifying complex concepts, explainer videos use animation, motion graphics, or live-action footage to break down information in a clear and concise way. They’re perfect for showcasing new products, explaining technical processes, or educating viewers about your industry.
Video Credit Goes to Robertson Pro Media Northwest Arkansas

  • Testimonial Video: Social proof is a powerful marketing tool, and testimonial videos leverage it beautifully. Featuring satisfied customers singing your praises, this style builds trust and credibility with potential clients. Aim for genuine interactions and heartfelt endorsements.
  • Live-Action Video: This versatile style captures real people, places, and events. It can be used for company culture videos showcasing your team, event recaps highlighting your industry presence, or interview-based thought leadership pieces.
  • Animated Video: Eye-catching and engaging, animation allows you to create visually stunning worlds that wouldn’t be possible with live-action footage. It’s ideal for explaining abstract concepts, adding humor, or creating a unique brand identity.
  • Motion Graphics Video: This style uses dynamic text, shapes, and animations to present information in a visually compelling way. It’s perfect for data visualizations, infographics, or product demos with a sleek, modern aesthetic.
  • Documentary-Style Video: Offering an in-depth look at your company, its impact, or its story, documentary-style videos create a sense of authenticity and connection with viewers. This style can be particularly effective for B2B companies or those with a strong social responsibility focus.

Choosing the Right Style:

So, with this diverse palette of styles (see our breakdown above for reference), how do you pick the one that’s right for you? Consider your message, target audience, and budget. For a personalized consultation on choosing the perfect style for your corporate video production.

  • Message: What story are you trying to tell? A company profile video demands a different approach than a product explainer.
  • Audience: Younger demographics might respond well to a fast-paced, humorous video, while established companies may require a more professional and polished approach.
  • Budget: Animation, motion graphics, and live-action with elaborate sets all have varying costs.

Beyond Style: Production Considerations:

While style makes a significant impact, don’t overlook other production elements:

  • Script: A strong script forms the backbone of your video, ensuring a clear message and engaging narrative.
  • Visuals: High-quality visuals are crucial for grabbing attention and maintaining viewer engagement.
  • Music and Sound Design: The right soundtrack can elevate your video from good to great. Choose music and sound effects that complement the style and message.
  • Call to Action: Don’t leave viewers hanging. Tell them what you want them to do after watching the video, whether it’s visiting your website, signing up for a free trial, or contacting you for a consultation.

Promoting Your Masterpiece:

Once your video is complete, the work doesn’t stop there. Promote your videos through an SEO expert, email marketing, and even paid advertising platforms. Sharing your video on relevant industry blogs or websites can further expand your reach.


Corporate videography offers a powerful tool to connect with your audience, tell your brand story, and achieve your marketing goals. By understanding the various styles, tailoring your approach to your target audience, and focusing on high-quality production, you can create a video that captivates viewers and drives results. Remember, the best video is the one that resonates with your audience and leaves a lasting impression. So, get out there and start crafting your corporate video masterpiece! With careful planning, the right style, and a focus on quality, you can create a powerful tool to elevate your brand and achieve your marketing goals.

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